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(00:00) content marketing is a killer way to build brand attract and influence customers but with so many content marketing channels to post across most Marxist to-do list ends up looking something like this website content blog content Facebook posts Facebook groups Facebook Stories Twitter posts IG stories [Laughter] not to let you into a little secret at exposure ninja we love content and we found a Content marketing model that works really well for us and our clients so that’s exactly what I’m going to show you today buckle up me ninjas here’s how

(00:37) the best marketers create incredible content it’s a four-step process and it’s really simple the first step is to identify your target audience so who are you going to be creating the content for but more importantly what sorts of topics do they really care about what their pain points this is going to give you the ideas for the sorts of content that you can create now once you’ve got some ideas you need to validate them so this is about checking to make sure that there is enough demand for the content topics that you’re thinking about so

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